What we do

RoadSafe is acknowledged as a leading forum for promoting and devising solutions to road safety problems.

Our mission is to reduce road deaths and injuries by supporting and encouraging partnerships between the private sector and road safety professionals to promote the safe design and use of vehicles and roads by sharing knowledge and encouraging innovation.

Campaigns and Programmes

Driving for Better Business
Prince Michael International Road Safety Awards
Global Decade of Action for Road Safety 


RoadSafe Events

The Prince Michael International Awards 

Each year the most outstanding examples of international road safety achievements and initiatives are given public recognition through the scheme. Nominations for 2015 are now being invited and will be considered under five main categories based on the five pillars of the Global Plan for a Decade of Action. With so many innovative programmes now being rolled out across the world the judges are keen to identify those which are proving a success.

Details of how to nominate for 2015 and other useful information can be found on the Awards website.

Young Driver Focus

RoadSafe is pleased to support the second  “Young driver focus” event which is one again being organised by Road Safety GB and FirstCar. It will be held at the RAC Club in central London on 15th April 2015, courtesy of the RAC Foundation and will focus on cutting young driver casualties now and in the future. As this suggests the presentations will be forward-focused rather than a retrospective look at young driver collisions and casualties.




Our six key themes

Click on any of the pictures above to find out more about our work in that area.