What we do

RoadSafe is acknowledged as a leading forum for promoting and devising solutions to road safety problems.

Our mission is to reduce road deaths and injuries by supporting and encouraging partnerships between the private sector and road safety professionals to promote the safe design and use of vehicles and roads by sharing knowledge and encouraging innovation.

Campaigns and Programmes

Driving for Better Business
Prince Michael International Road Safety Awards
Global Decade of Action for Road Safety 


RoadSafe Events

The Prince Michael International Awards 

Each year the most outstanding examples of international road safety achievements and initiatives are given public recognition through the scheme. Nominations for 2015 are now being invited and will be considered under five main categories based on the five pillars of the Global Plan for a Decade of Action. With so many innovative programmes now being rolled out acrossthe world the judges are keen to identify those which are proving a success.

Details of how to nominate for 2015 and other useful information can be found on the Awards website.

Young Driver Focus

RoadSafe was pleased to support “Young driver focus” - a one day interactive conference organised by FirstCar with support from Road Safety GB and hosted by Driving for Better Business champion Arval.

The conference looked at “cutting young driver casualties now and in the future”. being forward-focused rather than retrospective as this suggests.




Our six key themes

Click on any of the pictures above to find out more about our work in that area.