Home Menu Search

Children’s Traffic Club – successful for over two decades.

9 December 2016

It is difficult to imagine the UK road safety education scene without the Children’s Traffic Club. First launched in the UK in 1993, the programme has continued to help reduce road casualties whilst make learning how to keep safer on our roads ‘fun’ and ‘interactive’.

To date over 3 million children around the UK have become members and received The Club materials directly into their home.

The Children’s Traffic Club continues to be the most researched, evaluated, successful, effective road safety educational communication programme in the UK.

Among its many awards the club were proud to receive a Prince Michael International Road Safety Award in 2006 from HRH Prince Michael of Kent.

Congratulating the team on their enduring success Prince Michael said, “It is heartening to see that such a valuable contribution to child safety has grown from strength to strength and moved with times”.

In London, The Children’s Traffic Club also marks its most successful year in delivering road safety and active travel education to over 100,000 pre-schoolers in living in Greater London.  Although the programme has been running in London since 2003 it was relaunched in 2015 following a two-year research process, a complete re-brand and a whole content redevelopment into a new multi-media digital format.

Funded by TfL, the bespoke London centric resource, features characters that reflect London’s diverse populations and locations. The latest figures show it has been a huge success with 85% of Greater London’s population of three-year-olds registered. This mean that more than 630,000 pre-school children in London have benefited from CTC in its various formats.

Oli Turk, Project Manager, TfL’s schools and young team, said, “The recently published 2015/16 annual report identifies every early years setting in London, including their exact location within each London borough, their deprivation and Black, Asian, Minority Ethnics (BAME) indices and whether they have registered for CTC London or not. The aim is to support Borough road safety officers by providing them with data that easily identifies/prioritises those early years’ settings most in need of CTC London to facilitate a more targeted approach. We remain committed to our target of reducing road casualties across the Capital by 50% by 2020, with the continued help and support of our valued stakeholders. These partnerships are vital in successfully engaging with and educating London’s children to become safer and more active road users of the future.”
 


 

Related news, events and information

TfL wins two International Road Safety Awards

10 November 2015 – A Prince Michael International Road Safety Award has been awarded to CLOCS after judges agreed it was...

Renewed commitment from the FIA Foundation

20 January 2017 – The FIA Foundation has renewed multi-year grant agreements with major road safety partners in a concerted push...

Prince Michael becomes Patron of The Towards Zero Foundation

5 May 2016 – For nearly thirty years HRH Prince Michael of Kent has played a leading role in supporting improved road safety...

Prince Michael International Awards - Nominations

26 April 2017 – For thirty years HRH Prince Michael of Kent has played a leading role in supporting improved road safety both...

Prince Michael International Road Safety Awards

14 April 2016 – Nominations for the Prince Michael International Road Safety Awards should be submitted by 31st July. Each...

NETS Presented with Royal Award for contributions to Global Road Safety

18 November 2015 – HRH Prince Michael of Kent GCVO awarded the Network of Employers for Traffic Safety (NETS), a global NGO, the...

Prince Michael International Road Safety Awards: Andrew Jones

18 January 2017 – Each year the most outstanding examples of international road safety initiatives are given public recognition...

Road Safety GB receives Prince Michael Award

21 November 2016 – Road Safety GB's success in improving the quality of training on offer for road safety professionals, and...

Safer Road Users honoured with distinguished Royal Awards

19 December 2016 – For nearly thirty years HRH Prince Michael of Kent has played a leading role in supporting improved road safety...