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Collision Avoidance Technology Demonstrations

1 December 2017

As part of the Driving for Better Business campaign RoadSafe, in conjunction with the Stop the Crash Partnership are running a series of demonstrations for the latest collision avoidance technology.  Already  Some the country’s leading fleet decision makers came to experience for themselves just what this technology does and how it can contribute to reducing collisions and unnecessary damage in their fleets.

Technology such as Autonomous Emergency Braking (AEB) systems have been proven to reduce rear-end ‘at-fault’ collisions by up to 38% and third party claims by up to 45% yet many fleet managers are unaware of the benefits. In a survey we conducted earlier this year, less than 11% of businesses insisted on the fitment of AEB to their fleet vehicles. The two main reasons for not doing so were:

  • Being unfamiliar with the technology and its benefits
  • The technology wasn’t fitted as standard to their fleet vehicles, being either an extra-cost option or not available at all.

Some of the technologies being demonstrated include ‘City’ AEB which works at low speeds in stop-start traffic, ‘Inter-Urban’ AEB which works at higher speeds, ‘Pedestrian’ AEB which can identify pedestrians crossing the road and apply the brakes to prevent the driver hitting them and ‘Turn Across Path’ AEB which prevents the driver turning in front of an oncoming vehicle. Additionally, we demonstrated emergency lane keeping and adaptive cruise control technology.

For the full story of last year's demonstrations please click here .  There are two more of these events on 20th and 21st March 2018 and you can reserve places here.   Further events are being organised in April.