Home Menu Search

Drivers still think a couple of drinks are OK

17 December 2015

The 2015 THINK! Christmas Drink Drive Campaign targets drivers who think it’s OK to have a couple of drinks before they get behind the wheel. The campaign was launched on the back of new research which shows that while half the population (51%) would not consider consuming any alcoholic drinks before driving, a ‘shocking’ one in 10 would consider having two or more drinks before they get behind the wheel. This increases to one in five (19%) among men aged 18-34 years.

The campaign targets those who do not recognise that even a small number of drinks before driving can be deadly. It urges everyone to THINK! before drinking and driving. New adverts highlight how a second drink can double the chance of being in a fatal collision.

Research shows that the majority of drivers in England and Wales are aware of the need to avoid drinking before driving, with 60% of those surveyed saying it is not okay to drink at all before driving. However, even though 93% of people don’t think it is right to drive after more than one drink, almost a fifth (18%) admit to having done so.

The Department for Transport-THINK! Team's Drink Drive Campaign won a Prince Michael International Road Safety Award for its successful use of social media.


 

Related news, events and information

Call for mandatory alcohol interlocks in vans, lorries and buses across the EU

21 February 2018 – The EU should require alcohol interlocks to be fitted in all new professional vehicles and retrofitted to cars...

New study highlights the dangers of distraction for young drivers

25 January 2017 – Story from Fleet News. Nearly a quarter (23%) of young drivers have had an accident or near miss in the last...

New course to educate drink drivers of the dangers of drug driving

2 November 2016 – Story from Fleet News. The Department for Transport is trialing the addition of drug driving education to the...

Convictions for traffic offences on the rise again

9 May 2018 – Story from IAM RoadSmart. Official government figures analysed by road safety charity IAM RoadSmart have found...

Apple announces new 'do not disturb while driving' mode

14 June 2017 – Apple has announced that its next iPhone software update will feature a 'do not disturb while driving'...