IAM Roadsmart

27 April 2016

IAM RoadSmart is the new name for the Institute of Advanced Motorists (IAM) . The change will unify the charity with its subsidiaries IAM Drive

The rebrand is the result of extensive research1 which highlighted a number of key findings. Firstly, drivers’ biggest concern is actually other drivers. Safety and fuel efficiency came out as the biggest motivators for younger drivers to take further training while insurance continues to be the most effective incentive.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               

This change will be reflected by a brand new logo and image – visit www.iamroadsmart.com to get a glimpse of this new look.

The rebranding coincides with the charity’s 60th anniversary. Its 200 local groups and 92,000 members continue to play a pivotal role in developing driving and riding standards across the country.

Over the course of 2016 and 2017, IAM RoadSmart will be launching a number of new modular products, with proposed topics including: eco driving, motorways, risk management, driving in unfamiliar places and built-in vehicle technology.