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But, the sad truth is that the vast majority of companies continue to turn a blind eye to implementing occupational road risk management policies, despite the reams of evidence that implementing procedures is profitable work.

That is why RoadSafe is working with the Department for Transport to promote a major 'Business Champions' programme that will see bosses of companies that have embraced at-work driving safety carry the torch and persuade other organisations to follow their lead.

Throughout the pages of this launch issue of the new-look RoadSafe magazine, which will now be published three times a year, there is evidence that education as well as enforcement and engineering results in corporate road safety transformations.

RoadSafe, the DfT and South Yorkshire Chief Constable Meredydd Hughes, in an interview in this issue, all believe that encouraging behavioural change is the way to cut Britain's road death toll.

New legislation impacting on at-work drivers is consistently being introduced, but it is difficult to believe that in the corporate world where money talks, so many businesses continue to fail to follow the lead of organisations, such as award-winning Pickfords that has slashed crash costs and is now counting the benefits.

This spring issue of RoadSafe magazine marks the start of another chapter in the history of RoadSafe with a new fleet-knowledgeable publication team on board. Why don't you also make this month a turning point in your company's history by implementing at-work driving safety policies? It makes financial, legal and moral sense.

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