New Drug Driving campaign

7 March 2016

Drug drive arrests in UK have soared by up to 800% in the 12 months since the introduction of new laws which make it easier to catch and convict offenders, according to figures from police forces. The new roadside swab test was introduced on 2nd March 2015.

To mark the first anniversary, DfT has launched a new THINK! campaign targeting young men, the road user group most likely to drug drive. Using headlines including ‘It’s like a breathalyser for drugs’, the new campaign is designed to make it clear that drug drivers are more likely to be caught and convicted as a result of the roadside swab. The campaign will run in cinema, on radio, and online. This is being complemented by digital displays, social media and displays in pub and club washrooms to reach young men when they are planning, or are on, a night out.