EC puts eSafety in the fast lane with €1.6m campaign funding

10 March 2010

The European Commission is providing €1.6 million to help fund the eSafety Challenge, a campaign designed to promote the increased uptake of life-saving electronic technology on new vehicles.

The FIA Foundation coordinates the eSafety Challenge, which promotes eSafety technologies that are viewed as crucial for helping drivers make the right decisions in emergency situations and also have the potential to save thousands of lives on roads worldwide.

The next eSafety Challenge event will take place on July 13 at the Millbrook vehicle testing centre in Bedfordshire. RoadSafe and the Driving for Better Business campaign will be playing a key role at the event.

Some of the world’s best drivers are supporting the eSafety Challenge, to help promote and highlight the life-saving potential of eSafety technologies.

They include seven-time F1 world champion Michael Schumacher, who said: “I am convinced that these technologies are critical in our collective bid to improve road safety. We must continue to raise awareness of their benefits in order to achieve our goal of reducing the numbers of people killed on the roads.”