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Basketball stars recruited to promote "play and drive by the rules" message

27 August 2010

 The United Nations Economic Commission for Europe (UNECE) and the International Basketball Federation (FIBA) have launched a new information campaign on road safety to coincide with the Basketball World Championship 2010, which will be held in Turkey from 28 August to 12 September.

The campaign will carry the motto “We play and drive by the rules” and has been developed to inform people around the world – especially the young people who are basketball fans or play basketball themselves – and to encourage respect for the rules, on the road as well as on the court.

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