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Only 14% of child seats fitted correctly

6 September 2010

Road Safety GB hatches a nation-wide, in-car, child safety seat campaign. The Good Egg Campaign  aims to ensure that babies and children are properly restrained when travelling in a car, by showing parents and carers the correct way to fit in-car child safety seats.

Road Safety GB says this is important because:
• An unrestrained child can be killed in an impact with speeds as low as 5mph.
• If properly restrained a child is three times less likely to sustain a head injury in a collision than an unrestrained child.
• In 2008, more than 5,000 children under twelve were injured as car passengers on British roads.

The Good Egg Campaign was first launched in Scotland and was recognised with a Prince Michael International Road Safety Award in 2006.

By being a ‘Good Egg’ parents and carers will be helping to keep their little ones safe in the car.

At the launch in Durham, on 6 September 2010, road safety professionals ran an educational clinic, demonstrating how to fit various types of safety seats. They also distributed copies of, ‘The Good Egg Guide to In-Car Child Safety’.

There will be more car seat clinics throughout the autumn, and it is hoped the campaign will become an annual event. Parents and carers can find out where their nearest clinic is by logging onto the Road Safety GB Good Egg website.

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