Home Menu Search

95 Alive campaign surpasses target

6 February 2011

North Yorkshire’s 95 Alive campaign has surpassed its target to help save 95 lives on the county’s roads over a five-year period.

Casualty figures to the end of 2010 take the number of lives saved in the past five years to 126. The figure is based on the projected total that would have been reached if casualties had continued at the same rate as five years ago.

The York and North Yorkshire Road Safety Partnership was established by many agencies, including North Yorkshire County Council and the North Yorkshire Police, and Driving for Better Business champions the City of York Council and the North Yorkshire Fire and Rescue Service. The partnership attempted to change the behaviour of drivers, riders and pedestrians through education, enforcement and engineering.

David Bowe, chair of 95 Alive, said, “This is a major achievement. The target to save 95 lives was very ambitious, to top that by a further 31 is staggering and very rewarding for everyone involved.

“The most important thing has always been to change behaviour and the way people approach walking, riding and driving to encourage them to think safety first every time".

For more information contact Janet Gleeson, 95 Alive campaign coordinator, on 01609 798304, or Honor Byford, road safety and travel awareness team leader, on 01609 532616.

Related news, events and information

Derbyshire road safety partnership honoured with Royal Award

19 November 2016 – Work to improve driver safety for young motorists by Derbyshire’s road safety partnership has been given the...

EU road death figures: third year of poor results

29 March 2017 – The European Commission has published new data showing that deaths on EU roads fell by just 2% last year,...

Concern over rise on motorcycle casualties

29 March 2016 – It is not just in Britain that there is increased concern over motorcycle casualties. In Australia, more than a...

Join the Global Road Safety Campaign #SlowDown

6 March 2017 – The Fourth United Nations Global Road Safety Week will be held from 8-14 May 2017. This Week will focus on...

Road safety campaigners meet Juncker to ask for EU serious injury reduction target

8 February 2016 – Brussels - Jean-Claude Juncker, President of the European Commission has met with road safety and road victims...

Driving for Better Business Campaign Revitalised for 10th Anniversary

26 June 2017 – Driving for Better Business has recently turned 10 years old and, to celebrate this successful milestone, we've...

Scotland's Road Safety Framework wins prestigious award

13 December 2016 – The Scottish Government’s Road Safety Framework has been awarded a distinguished Prince Michael International...