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Royal Award for FedEx and the Safe Kids Walk This Way

18 April 2011

Prince Michael International Road Safety Award for FedEx and the Safe Kids Walk This Way International Program in Pedestrian Safety

Against a background where a in excess of 700 children die across the globe from road traffic crashes every day, the Safe Kids this Way programme is being rolled out globally by Safe Kids Worldwide with strong commercial support from FedEx.

Safe Kids Worldwide is a global network of organizations whose mission is to prevent unintentional childhood injury, the leading cause of death and disability to children ages 1 to 14. 18 member countries and more than 600 coalitions and chapters across the U.S. bring together health and safety experts, educators, corporations, foundations, governments and volunteers to educate and protect families.

“The ‘Safe Kids Walk This Way’ program is already proving to be an important contribution to making roads safer in the developing world,” said Prince Michael as he presented his International Award in London “I congratulate FedEx for its substantial support for the program through an investment worth millions of dollars. It is an outstanding example of how major corporations can make a real contribution to saving lives.”

FedEx and Safe Kids Worldwide influence traffic legislation through public policy initiatives to help children,” said John Formisano, president and CEO of Safe Kids Worldwide, who received the award from The Prince in London. “In addition, together we help change unsafe behaviors in children through education on how to safely travel to and from school, equip teachers and parents with tools to keep kids safe, and create safer environments through infrastructure improvements such as improved crosswalks, signs and sidewalks.”
 

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