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eSafety Challenge 2011

13 May 2011

The eSafety Challenge is an annual event that promotes and highlights the life-saving potential of advanced vehicle safety technologies. The third edition of the eSafety Challenge will takes place at the ÖAMTC Safe Driving Centre Teesdorf close to Vienna, on 30 & 31 May 2011.

eSafety technologies can assist the driver in case of an emergency situation and by providing vital information and warnings to help avoid the situation occurring in the first place.

The systems have an impact on the car occupants' safety by helping the driver make the right decisions and remain in control of the car by informing, advising and alerting the driver about dangerous situations. Electronic Stability Control (ESC) and Warning and Emergency Braking Systems evaluate the driving situation and take action to avoid or minimise the effects of a crash. Other systems, such as Blind Spot Monitoring, Speed Alert and Lane Support Systems sense when the driver is in a potentially dangerous situation and provide an instant warning.

eSafety systems have been on the market for several years and are increasingly expected to provide a major contribution to the reduction of casualties on our roads. ESC alone can save at least 4,000 lives in Europe alone and prevent more than 100,000 injuries. eSafety equipment in new vehicles varies across car models, car brands and even from country to country. This is why it is important for consumers to be informed about these life saving technologies and to ask for eSafety when buying a new car.