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Royal Award for software company a2om

22 November 2011

 A Prince Michael International Road Safety Award has been won by a2om.

The award recognises the well researched and innovative software at the heart of the company's many products.

For business fleets in the UK doc.diagnostics is a totally flexible, totally online driver assessment and education solution. It dispenses with the need for costly in car remedial training and can be quickly and easily deployed to all members of staff and help directors and managers manage their risk and avoid the serious consequences of non –compliance. One person can manage any size workforce from any computer, anywhere in the world. a2om is the preferred e-learning provider for BP.


Taking its social responsibility one step further, a2om formed their not-for-profit community interest company, a2omCIC. They created a pre-driving campaign for the Summer Term 2011 for West Sussex schools and colleges where they distributed free educational software for all 16 year olds. Their aim was to showcase in one county what could be achieved as a UK wide plan and have this model adopted for academic year 2011/12 and thereafter. Through the engagement of local road safety officials, politicians, schools/colleges, the media, parents and students they have delivered (via schools/colleges) Drive iQ software to 10,000 pre-novice drivers and presented the parents with a guide, “Is your child learning to drive? Everything you will need and want to know”.

Drive iQ ensures 16 year olds in education have free access to evidence based online resources, increasing self-awareness and creating coping strategies to overcome the dangers young drivers face.


In May 2008, Thames Valley Police launched a diversion programme specifically aimed at drivers under the age of twenty five caught committing a range of motoring offences including excess speed, the use of hand held mobile phone, careless driving and failure to comply with traffic directions. The scheme takes the form of a two hour workshop, followed by five e-learning modules developed by a2om International Ltd; a ground breaking initiative where key issues relating to young driver behaviour, that had been the subject of scientific research, are addressed through interactive material on-line. Independent evaluation of the scheme demonstrated that participants, in addition to developing a more positive attitude towards road safety, reduced their reoffending by 44% - significantly more than those who received either a penalty or attended a traditional classroom course. In 2009 the scheme won a International Prince Michael Road Safety Award.The relationship with Thames Valley Police was further strengthened in 2009, with the introduction of a seatbelt scheme. This fully online educational intervention was offered to offenders as an alternative to a fine for seatbelt offences.

a2om will be alongside twenty award winners at a gala ceremony on 6 December where the host will be HRH Prince Michael of Kent

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