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Free Drinks for Designated Drivers

7 December 2011

Designated drivers will be rewarded in more than 8,000 pubs and student union bars across the country as part of the THINK! Christmas drink drive campaign, launched on 6 December by Road Safety Minister Mike Penning.

This year's campaign will include radio advertising, posters in pub washrooms, online search activity and targeted Facebook advertising to remind drivers of the personal consequences of a drink drive conviction. THINK! has also teamed up with Coca-Cola's Designated Driver campaign to offer drivers across the country free soft drinks at venues this Christmas as part of the Driver Friendly campaign.

Drivers will be able to find participating venues using the Coca-Cola 'Pub Finder' tool, either online or via their smart phones.

THINK! campaign activity will be aimed at young men aged 17 - 29, who are consistently over-represented in drink drive casualty figures.

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