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GreenRoad Wins Second Royal Award

14 December 2011

Driving for Better Business partner, GreenRoad, has received a special Fleet Technology Award from His Royal Highness Prince Michael of Kent in recognition of the effectiveness of its fleet driver management programmes.

GreenRoad previously won a Prince Michael International Road Safety Awards in 2008 in partnership with Staffordshire County Council.

“Thanks to customer successes including FirstGroup, Stagecoach, City Link, Bunzl and Iron Mountain, we are able to demonstrate the effectiveness of GreenRoad’s technology in making drivers and passengers safer on the road.” said Aidan Rowsome, general manager, GreenRoad Europe. “It is an incredible honour to be recognised by Prince Michael of Kent and to receive such a prestigious award. Our strategy is to keep innovating to continue delivering a high standard of service and benefits and sustain our leading position in the market.”

GreenRoad stems the cause of crashes by enhancing driver decision-making while behind the wheel. It provides the most effective, proactive approach to smarter and safer driving. Because driving decisions are responsible for 90% of all accidents and up to 33% of fuel spend, the only way to truly reduce risk and improve efficiency is by focusing on driver decision-making.
A typical customer sees a 50% reduction in crashes. But not only does GreenRoad save lives, it also cuts fleet costs through reduced fuel consumption, vehicle wear-and-tear and reduced insurance premiums.

GreenRoad provides drivers and fleet managers with real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, manoeuvres and patterns. As a result,
GreenRoad positively impacts both conscious and unconscious driving behaviour – the key to creating more fuel-efficient and safer drivers.

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