Home Menu Search

Smartphone apps creating more distraction

26 April 2012

Recent survey findings from RoadSafe partner ingenie®, the car insurance brand for young drivers, reveal that 58% of 17-25 year old drivers agree that smartphone apps are causing young people to be more distracted at the wheel

ingenie commissioned the survey of 1,000 young drivers, conducted by One Poll, which has uncovered the extent of how smartphones and social media are distracting 17-25 year olds when behind the wheel.

The latest ingenie survey revealed:

• Over 40% admitted to answering their phones while driving without a hands-free set
• 44% said they had sent a text message, and 62% said they had read a message while they were driving
• 1 in 6 male drivers under 25 has crashed due to mobile phone usage at the wheel
• One third of under 25s who use Facebook on their phone admitted to using it whilst driving
• 18% of under 25s who have Draw Something on their phone have played the game whilst driving – 17% for Angry Birds
• Hands-free kits encourage 53% more young drivers to make longer calls at the wheel (longer than 5 minutes)

The results collected from the survey suggest that the increasing range of apps and functionality available on mobile devices is contributing to young driver distraction - even mobile games, which take a high level of concentration are taking young people’s attention away from the roads.

ingenie commissioned the survey ahead of its #DontDriveDistracted campaign on Twitter to reduce road crashes related to driver distraction. The campaign launches on Friday 27th April with celebrity supporters Gary Lineker, Omid Djalili and Williams F1 Team driver Bruno Senna – each making a pledge to cut out distracting behaviour behind the wheel. For each person who makes a pledge on Twitter to not drive distracted, ingenie will donate £1 to RoadSafe to be used by RoadSafe to help reduce road deaths and injuries by encouraging innovation for the safe design and use of roads and vehicles.

Related news, events and information

New study highlights the dangers of distraction for young drivers

25 January 2017 – Story from Fleet News. Nearly a quarter (23%) of young drivers have had an accident or near miss in the last...

Survey shows excessive use of phones whilst driving

8 August 2017 – The case for more public awareness and a better understanding of the risks is highlighted by a new survey...

Apple announces new 'do not disturb while driving' mode

14 June 2017 – Apple has announced that its next iPhone software update will feature a 'do not disturb while driving'...

NPCC runs week of mobile phone enforcement and education

21 November 2016 – Story from Road Safety GB. Police forces across the UK participated in a crackdown on illegal mobile phone use...

GB Government to introduce tougher penalties for mobile phone use whilst driving

21 September 2016 – In a recently published report 41% of motorists told the RAC that people using phones while driving is in their...

DriveStart receives Royal recognition

15 November 2017 – For the last few years, Safer Roads Berkshire have been developing a young driver programme that embraces a...

Mobile phone penalties to increase

8 November 2016 – The UK Department for Transport has published its plans to double the penalties for drivers using hand-held...