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Campaign effectiveness review released

8 August 2012

A further evaluation of the award-winning Dorset 'No Excuse' campaign has shown that  business drivers were more inclined to suggest increased overt and covert enforcement as the most effective means of changing behaviour. The younger drivers questioned tended to suggest the provision of incentives and practical alternatives as being the best way to prevent drink driving and using mobiles whilst driving.

Further information and access to the full evaluation is available through the Road Safety Knowledge Centre.
 

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