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South Yorkshire receives prestigious road safety award

30 October 2012

The award was presented to Chief Superintendent Keith Lumley, chair of the Safer Roads Partnership, and Superintendent Eddie Murphy, Head of the South Yorkshire Police Community Safety Department based at Lifewise as part of a visit by other Partnerships and road safety experts from across the country .

The Lifewise Centre is a unique learning facility with safety and life choices at its core. Within an immersive learning environment, the Centre delivers a range of programmes and activities which impact on, and are influenced by, the broad safer roads agenda.

A wide range of road safety programmes are co-ordinated through the Centre. These include initiatives aimed at identified key target groups of young drivers (17-24 years), people driving for work, powered two wheeler riders (motorcycles and scooters), pedal cyclists, mobility scooter users, elderly drivers and pedestrians.
Crucial Crew is the centre's 'flagship' personal safety educational programme, aimed at key stage 2 pupils (10 and 11 year olds). Through the use of interactive, scenario-based learning on the Lifewise set, children are provided with the knowledge, skills and strategies to make choices in everyday life to enable them to stay safe and well.

Chief Superintendent Keith Lumley, “It is an honour that our work and commitment to safety on the roads has been recognised by the Prince Michael International Road Safety Awards.”

Superintendent Eddie Murphy said, “I am really pleased that the hard work and efforts of everyone involved in activity at the Centre and our innovative approach to addressing safety issues have been acknowledged with this prestigious award.”

Presenting the award, Adrian Walsh from RoadSafe, director of the awards scheme said, ““In making their recommendation for an award to The Prince, the judges noted the depth and thoroughness of the centre’s programmes and were particularly impressed by the way that road safety being integrated into an overall community safety education scheme”

The attached photo shows (from left to right):Temporary Assistant Chief Fire Officer Steve Makepeace (South Yorkshire Fire & Rescue), Superintendent Eddie Murphy (South Yorkshire Police) and Chief Superintendent Keith Lumley (South Yorkshire Police) proudly holding the Award.

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