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Shell Community Action

15 October 2013

In June, the Shell China Country Leadership Team endorsed a special project to support China’s road safety education in a refreshing way. More than 100 colleagues and kids from more than 15 different Shell China businesses contributed to this Shell China Road Safety video with the aim to raise the awareness on road safety internally and externally.

What is the micro movie all about? It tells the sad story of little girl named Wei-Wei who lost her father in a tragic road traffic accident. The film gives a clear message about the importance of road safety in a natural, storytelling manner, while passing key road safety messages around Shell’s Life Saving Rules.

The great performances of the Shell China Staff and the whole atmosphere of the traditional Chinese culture make the message in the film so powerful. It gives food for thought on how individuals can raise the awareness of road safety to themselves, their families, the public in general and for future generations.

Shell China Road Safety micro movie – In China, for China, is definitely a movie worth seeing, especially because its shows that road safety matters to all of us and that everybody has a role to play.

Youku link: Shell Road Safety Video

In addition to a strict internal road safety regime for its own people and contractors, Shell has committed support for the UN led Global Decade of Action, which aims to save five million lives by 2020, through its community and corporate programmes.

Shell is a recent winner of a Prince Michael International Road Safety Award


 

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