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GreenRoad Drivers Achieve Fleet Elite for 2013

24 March 2014

Designed to motivate drivers and reward outstanding driving, the Fleet Elite 2013 programme saw a four-fold increase in the number of drivers compared to 2012 when there were 1,143 Fleet Elite drivers. This is partly due to GreenRoad’s expanding customer base but is also as a result of improved driving.

Ninety-two UK drivers completed the year with a perfect score of zero, whilst 510 drivers had a score of one, indicating an average of 0.1 risky manoeuvres per 10 hours driving.

Fleet Elite status is awarded to GreenRoad drivers who maintain a GreenRoad Safety Score* of five or less for the full calendar year of 2013 and log over 500 GreenRoad driving hours. On average, 5% of drivers achieve Fleet Elite.

“Over the last year we have noticed the strength of feeling about the Fleet Elite scheme. Drivers wear their Fleet Elite badges with pride,” said Andy Cozens, Director of Sales at GreenRoad. “Each customer attributes its success to different factors but common themes include incentive programmes and a commitment from management, drivers and unions to changing behaviour.”

The fleet with the highest proportion of Fleet Elite drivers is Prince Michael International Award winner Iron Mountain with 138 (nearly 40%) of its qualifying van and truck drivers in the UK and Ireland attaining this accolade. Five drivers scored a perfect zero. This demonstrates a substantial increase over 2012 when Iron Mountain had 56 Fleet Elite drivers.


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