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New Business to Business programme launched in Australia

5 May 2014

The National Road Safety Partnership Programme was launched today in Melbourne by our Royal Patron, HRH Prince Michael of Kent.

The programme recognises that promoting road safety is everyone’s responsibility and that the business sector has the ability and financial incentive to help reduce their bottom line through improved road safety initiatives.

Organisations which become involved in the programme focus on providing a complete safe environment for their employees. It doesn’t only stop when their employees walk out of the office but also extends to their travel. All elements of safety are central to their successful business operations. Leading business are willing to extend the road safety message to the broader public thereby helping improve awareness of the risk involved, promote solutions and protect their employees.

Launching the programme which has been developed with support from Driving for Better Business and our web developer. The Prince said: " A number of companies in the private sector in their efforts to ensure the safety of those who drive on business have gone far beyond their legal requirements. But what has been lacking until now is a programme which allows such businesses to share knowledge and extend the road safety message to the broader public. That would help improve awareness of the risk, promote solutions and protect their employees. I congratulate the National Road Safety Partnership Programme for doing just this"

NRSPP aims to provide the medium which will promote the collaboration and sharing of road safety knowledge, initiatives and risk management between businesses, government and researchers. Its resources are valuable to all not just businesses in Australia.

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