Safe in The Car Programme
In Germany Toyota works together with the ADAC in the "Sicher im Auto" program ("Safe in the car"). ADAC has educated around 120 voluntary instructors, who visit schools and events to instruct young parents how to choose a good child seat and how to install it correctly in a car. Toyota dealers supply cars for these events and Toyota sponsors the whole program. Yearly around 80.000 people get the instructions and the website has more than a million hits per year.