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Regional Yorkshire & Humber Road Safety Group win prestigious award

2 December 2014

The partnership includes Safer Roads Humber, Safer Roads West Yorkshire, South Yorkshire Safer Roads and the 95 Alive Partnership, which represent over 20 public sector organisations including local authorities, Fire and Rescue Services and police forces.

The award winning pedal cycle project was entered into the awards to recognise the importance of joint working and the use of data and evaluation to direct a cycle campaign. It focuses on drivers, urban and rural cyclists and used a mixture of radio, a bespoke DVD, online content and a special Tour de France cycle app to raise awareness of safe cycling and best practice for staying safe, whatever journey people making on their bike.

Urban cyclists were targeted in a number of different ways including through an Urban Cycling Guide DVD, which allows people to watch an expert cyclist, cycle in urban areas and provides them with tips and advice on what to look out for and be aware of on their daily commutes.

There has also been the creation of an innovative new mobile phone app, called Cycle Yorkshire Ride The Routes, which was launched ahead of the world’s largest single sporting event coming to Yorkshire in July - the Tour de France.

Enabling cyclists to experience the Tour de France route from their mobile, the app was designed around the Yorkshire stages of the Grand Départ and encompassed information on the routes, hints and tips on how to cycle specific sections and general rural cycling road safety advice.

Ruth Gore, chair of the cycling group and regional representative, said, “The road safety partnerships across Yorkshire and Humber have a long track record of working together and we are thrilled to win this prestigious award. This is testament to partnership working, hard work and positive safety improvements the region as a whole has achieved.”

Presenting the award at the Road Safety GB Conference, Adrian Walsh director of The Prince’s award scheme said,  “This award recognises the success of a partnership of many agencies working together to deliver such an important and well structured campaign".

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