Home Menu Search

ENGAGE programme wins Royal Award

3 December 2014

Engage, a scheme originating in many areas of UK including the northwest where it is managed by  police and road safety officers from Merseyside and Cheshire, has won the prestigious Prince Michael International Road Safety Award and was recognised as making an "outstanding contribution to road safety.

Engage seeks to reduce the risks to novice drivers by raising their awareness of issues such as alcohol and drugs, peer pressure and distractions and encouraging them to make independent decisions. This is done during their course of driving lessons, using driving instructors who have themselves received coaching from Ian Edwards, a leading expert in the field of coaching. Further coaching is provided by a website-based resource. This format is so successful that similar schemes are operating in Lewisham, Sussex, Somerset, Northamptonshire, Bath, Gloucestershire, Yorkshire and North Somerset.

Sgt Paul Mountford from Merseyside Police siad," Engage does not simply provide advice to novice drivers on these hugely important issues but provides them with the ability and confidence to deal with the situations when they drive solo. This client-centred-learning approach means that they are likely to remember the content, largely because they themselves identified the dangers and thought of the solution.

Inspector Richard Hill from Cheshire Police said, “This scheme has the potential to significantly reduce the number of younger drivers involved in collisions in their first twelve months of driving ".

The Engage scheme provides driving instructors with special resources and training that will enable them to engage in discussion on a number of difficult road safety issues. These issues include many areas that instructors can find hard to introduce on a lesson, for example: drugs, alcohol, peer pressure and distractions. The scheme looks to help drivers to think ahead about these issues and how they will impact on their future driving performance. It aims to help them to answer three simple but very important questions:

  • What makes me more at risk as a new / younger driver?·
  • How will this issue impact on me personally?
  • What can I do to keep myself safe?

"It is this final part that is so important”. said Sgt Mountford. “Many schemes simply say ‘do not give into the issue’, but often this is so much easier said than done - how does a driver say no to giving their friends a lift? This scheme looks to give young drivers workable solutions to the real problems they face."

Related news, events and information

Motorway Driving for Learner Drivers

9 January 2017 – Learner drivers will be allowed to have driving lessons on motorways with a driving instructor in a car fitted...

New study highlights the dangers of distraction for young drivers

25 January 2017 – Story from Fleet News. Nearly a quarter (23%) of young drivers have had an accident or near miss in the last...

Mobile phones and hazard perception: lessons for businesses

4 May 2016 – Drivers holding a hands-free mobile telephone conversation faced the same risks as those posed by...

FirstCar launches FirstCar Academy

4 October 2017 – Story from FirstCar. The brains behind it is FirstCar's Founder, James Evans: ''For over a decade FirstCar...

New Northern Ireland law to improve standards for young drivers welcomed

26 January 2016 – Story from RoSPA. The Royal Society for the Prevention of Accidents (RoSPA) has hailed a new law passed in...

Driver distraction: an increasing factor in road crashes

23 March 2016 – Driver distraction has been a growing phenomenon in recent years and it is becoming a major contributing factor...

DriveStart receives Royal recognition

15 November 2017 – For the last few years, Safer Roads Berkshire have been developing a young driver programme that embraces a...

NPCC runs week of mobile phone enforcement and education

21 November 2016 – Story from Road Safety GB. Police forces across the UK participated in a crackdown on illegal mobile phone use...

Drive IQ key to young driver education in Cambridgeshire

16 July 2017 – Drive IQ has been adopted by The Cambridgeshire and Peterborough Partnership. Cambs Drive iQ, funded by the...