Iam Fleet assists BPs pioneering global driving safety programme
2005 Premier Winner of the International Prince Michael Road Safety Awards
BP has long since supported driver training and safety initiatives in the UK – eg the ‘Living With Traffic’ and the ‘Young Driver of the Year’ Competition. So it comes as no surprise to see the company now taking a pioneering approach over driving safety on behalf of its 100,000 staff across the globe. Where possible, the programme also encompasses BP contractors and joint venture companies and even the families of those concerned.
The seed for the Driving Safety Standard (DSS), as the programme is known, was sown many years ago by a group of senior BP employees, who had all undertaken some form of advanced driver training. Suitably convinced of its merits, they ensured that IAM Fleet was an integral part of the DSS as it came into being in January 2004. Since that date, over 7,000 people from the Emirates to England have been trained up.
In BP, anyone who drives 10,000 miles or more on company business is deemed to be a ‘professional driver’. They could be a chauffeur, salesman, an occasional company car user or an owner-driver, but if they cover 10,000 miles plus on behalf of BP they are key targets for the DSS programme and driver training. More specifically, nobody now gets to drive a BP company car without first undergoing some level of driver training.
For drivers keen to show just how good they are behind the wheel, the company organises a global bi-ennial driving championship. The competition recognises the most professional and safety conscious drivers in the workforce around the world. To date the finals have been held as far apart as Vienna, Kuala Lumpur and Capetown.