UK Road Safety Week

27 August 2015

Emergency services are urged to register now for Road Safety Week free ‘drive less, live more’ resources as e-action pack launches next month

Emergency services are urged to start planning for Road Safety Week 2015 (23rd-29th November), the UK’s biggest road safety event, which involves thousands of communities, schools and organisations each year. The charity Brake, which coordinates the event, is encouraging emergency services to go to the website for ideas on using the Week to engage local communities and register for a free e-action pack.

Road Safety Week, now in its 19th year, is coordinated with the support of headline sponsor Specsavers and the Department for Transport. It’s a great opportunity for police, fire and ambulance services to run high-profile community engagement, awareness and enforcement campaigns to promote safer, more sustainable and active road use and prevent road death and injury.

Last year hundreds of emergency service professionals got involved by coordinating activities in their areas. Agencies can use the Week to run one-off activities, launch new campaigns, or generate extra involvement and publicity for year-round programmes.

Emergency services can access ideas and register for a free e-action pack. The pack includes downloadable posters on this year’s theme, web banners, advice and case studies to help you run successful activities. Emergency services can register online now to receive updates and start planning now, and will receive an action pack in September.

The Road Safety Week 2015 theme is ‘drive less live more’. Brake will be encouraging everyone to consider how they travel, and if they can ditch some vehicle mileage, and instead walk, cycle or use public transport as much as possible.