Think! Campaign scoops Royal award
The Government's THINK! road safety campaign has been recognised for its success in reducing road casualties over the last 20 years.
The campaign received a special anniversary award at the Prince Michael International Road Safety Awards. The judges decided THINK!, which has produced innovative advertising covering issues such as drink driving, speeding, motorcycling and teen and child road safety, has been one of the two most successful initiatives in reducing road casualties since the awards were launched in 1987.