Home Menu Search

Tiredness Kills - New Campaign materials for employers

25 March 2008

An estimated three hundred people a year are killed where a driver has fallen asleep at the wheel.

Today The THINK! team launches a new driver tiredness campaign, targeting all drivers but with a particular focus on those who drive for work.

The campaign backed by a new information pack uses radio advertising, community messaging and sponsorship, to target drivers in their cars at a point when the tiredness message will be most relevant. All involved in promoting safer driving for work should download the new  'Wake up to the signs of tiredness' leaflet

The campaign also includes ambient advertising in motorway and ‘A’ class road service stations, online advertising, partnership marketing activity, PR and publicity materials reinforced with the key message: Tiredness kills. Take a 15 minute break every two hours.

More information on the campaign will be available on the THINK! website from 25 March.

Related news, events and information

Penalty increase for mobile phone use

28 February 2017 – In UK it’s been illegal to use a hand held mobile phone while driving, or while stopped with the engine on,...

THINK! Christmas Drink Drive Campaign

30 November 2018 – This Christmas the THINK! campaign wants to encourage young men to step in when their mate is tempted to drink...

Tyre Safety Month

8 October 2018 – This month is annual Tyre Safety Month. Organised by TyreSafe, the campaign asks motorists 'when did you last...

AA Trust wins Prince Michael International Road Safety Award for ten years of innovative road safety campaigns

11 December 2018 – Press release from the AA Charitable Trust. The AA Trust has been awarded a prestigious Prince Michael...