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16 June 2008

HRH Prince Michael of Kent GCVO, the patron of RoadSafe, attended a showcase event for the Driving for Better Business programme at Cranfield University on the 11th June. The Prince presented certificates to the first group of Business Champions, which were endorsed by the Transport Minister Jim Fitzpatrick MP, in recognition of their commitment to work related road safety and the programme. Driving for Better Business is aimed at developing a network of employers and champions from all industries to promote good practice in work related road safety and assist in the reduction of ‘at-work’ road crashes.

Caroline Scurr, Programme Manager of Driving for Better Business said.

"We are thrilled to have an opportunity to reward our Champions for their dedication to work related road safety and their commitment to sharing best practice with their industry peers through the Driving for Better Business programme.

“The programme has not only received Ministerial and Royal support from the Transport Minister and HRH Prince Michael of Kent, but critically important messages are filtering through industry via our developing network.The success of this programme is down to the hard work of the companies involved and the commitment of individuals prepared to talk about the benefits of managing the risks to their drivers.Our hope is that more companies will come forward in the coming months to assist RoadSafe in taking the story to industry.”

The work undertaken by Cranfield University in the area of fleet driver risk management seeks to achieve similar goals to that of their Driving for Better Business campaign making Cranfield an ideal venue to hold such an event.Dr Lisa Dorn said:

“I am a great admirer of Roadsafe.This event has strengthened our relationship and we will continue to support their campaign to reduce the numbers of people killed and injured whilst driving for work”.

The Driving for Better Business programme, which is being managed by RoadSafe, is attracting an increasing amount of interest from companies in a wide variety of industries looking to introduce, enhance or extend best practice in work related road safety.RoadSafe has a full plan of activities in 2008 aimed at increasing the Driving for Better Business network and recruiting further champions. For more information join our network now.

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