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Road safety team reaps top national award

10 July 2009

A programme adopted by Staffordshire County Council’s Road Safety team in partnership with GreenRoad Technologies has scooped another national award.

Staffordshire County Council and GreenRoad Technologies fought off stiff competition from major national companies to be awarded The Institute of Highways and Transportation Road Safety Award 2009.

The Young Driver Coaching Programme received the Prince Michael International Road Safety Award for technology in 2008. Those Awards are organised by RoadSafe, which manages the ‘Driving for Better Business’ campaign.

As part of the programme, newly qualified drivers can use the GreenRoad service to monitor their driving performance by measuring up to 120 different risky driving manoeuvres.

The Young Driver Coaching Programme brings parents, driving instructors and the road safety unit together to coach the young driver from the earliest stages of learning to drive safely right through the first 12 months after passing their test.

Almost 40% of those killed or seriously injured on Staffordshire’s roads are aged between 17 and 25 years and one in five will have a crash within 12 months of passing their test.

Criteria for the award included research into the problem, innovation and potential road safety success. In making the award, The Institute of Highways and Transportation judges noted how the programme brought safety benefits to young drivers on the road and reviewing details at home with parents and others would enable them to learn from their mistakes.

Staffordshire County Councillor with responsibility for Road Safety, Mike Maryon, said. “The number of road casualties involving young people is a real worry to us and we will continue to lead the way in developing new ideas that will make a difference.”

During the council’s pilot scheme, drivers reduced their risk - measured by the number of high-risk driving manoeuvres - by an average of 58%.