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Safer Road Users honoured with distinguished Royal Awards

14 December 2017

For thirty years HRH Prince Michael of Kent has played a leading role in supporting improved road safety both in the United Kingdom and around the world.

The Prince established his awards scheme in 1987 in the UK and now fully international, the Prince Michael International Road Safety Awards recognize achievement and innovation in road safety worldwide.

Each year the most outstanding examples of international road safety initiatives are given public recognition through the scheme and this year winners in the Safer Road Users category are as follows:

ArriveSafe - India

ArriveSafe has worked tirelessly to help reduce issues of alcohol around driving.

Since 2004, the Ministry of Road Transport, Government of India and National Road Safety Council had been attempting to change the Federal laws covering selling alcohol near Highways.

However as the sale of liquor is a state a major source of revenue many states were reluctant to act.

However In 2016 AriveSafe successfully petitioned the Supreme Court of India which passed a decree to ban the sale of liquor along the highways of India.

eDriving - Virtual Risk Manager

eDriving provides research-led, yet practical, proven, long term sustainable driver safety programmes, working work with clients (Fortune 500 to SME) and partners in vehicle supply, insurance, training, telemetry, econometric, government, university and NGO sectors.

Sustaining road safety, through innovative risk-led processes, has been at the heart of eDriving approach for 20 years. This is achieved through Virtual Risk Manager. Supporting organisations to build road safety into their DNA, bringing policy and multiple risk data streams to life; ensuring expectations are understood, reinforced and evaluated across teams, supply chains and communities.

This approach is proven, with 1,000,000+ drivers, operators and riders securely registered on VRM globally. Clients and partners achieve significant and sustained collision, cost, compliance and CSR benefits.

This award was not presented in 2016 due to the death late last year of Will Murray, who led this programme.

Safe Way Right Way NGO

The Kampala-Malaba Highway-220 km-is the main transit corridor connecting Uganda, a land clocked country to the port of Mombassa through which over 80% of all cargo coming into the country originates.

SWRW is an NGO which helps to deliver the joint TOTAL- World Bank (Global Road Safety Facility) Initiative for regional corridor road safety in Africa.

It has been instrumental installing:

  • Road Safety Inspectors providing baseline date/information
  • School Zone campaigns
  • Speed Management campaigns
  • Using speed guns in partnership with Uganda Police Force
  • Stakeholder engagement and community sensitisation


Safer Roads Berkshire - DriveStart - Agilysis Ltd

A series of education days for young drivers run during the year which show how scientifically based and rigorously evaluated education programmes can have a measurable positive impact on the behavioural system of young drivers.

After 6 years of development DriveStart has applied the Prototype Willingness Model to improve perspectives on subjective norms, reduce behavioural willingness and increase self-reported vulnerability in participants.


The RAC Foundation - Behaviour Change Techniques Reports

The RAC Foundation commissioned two significant reports which have changed professional understanding:

  • Young Driver Safety: A review of behaviour change techniques for future interventions.
  • Using Behaviour Change Techniques for the road safety community.


TISPOL - Operation Trivium

Operation Trivium , launched in 2013 takes place for a week period twice yearly.

Set up to tackle foreign national offenders who utilise the UK’s road network, it is a multi- agency operation with a specific focus on road safety, bringing together UK police forces, law enforcement agencies and European policing partners.

So far over 58,000 vehicles have been stopped and over nearly 37,000 enforcement activities carried out.


Universiti Putra Malaysia - Safe Kids Malaysia

The intervention programme was launched in 2016 by Universiti Putra Malaysia to educate children riding as passengers to wear helmets.

Safe Kids Malaysia has increased proper usage of standard motorcycle helmet among both adult riders and children passengers.

It also has empowered young children to act as road safety ambassadors to make a difference in adult motorcyclist behaviour.


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