Home Menu Search

Technology and social media bigger perceived threats than drink-driving, IAM finds

9 November 2015

Story from the IAM.

Motorists are now more worried about the dangers of distraction posed by technology and social media than drink-driving, according to the Institute of Advanced Motorist’s first major survey into safety culture.

The Safety Culture Index report has been launched by the IAM, and is a study of more than 2,000 UK motorists’ attitudes to driving safety and behaviour on our roads. This report will form a definitive baseline to track changes over time, providing the opportunity to examine how attitudes change over the years.

The report has found that while technology will form a fundamental part of improving road safety, it also poses some risks, in particular driver distraction – 77% of people say it is now a bigger problem than three years ago. This compares to just 23% of people feeling drink driving is a bigger threat than three years ago.  

Those surveyed said text messaging and social media are the two biggest factors threatening their personal safety, with 93% and 92%respectively claiming these to be a ‘very or somewhat serious’ threat.

The next two factors they say are threats to their personal safety are drink and drug driving, at 90% and 89% respectively.

The IAM believes the report highlights the key areas of road safety and police enforcement priority that will command the highest levels of public support.

IAM President and 1992 Formula 1 World Champion Nigel Mansell CBE said, “The good news is that the vast majority of drivers do value safety and they want to feel even safer on the road in the future.  

“They take speeding and drink-driving very seriously and are happy to support even stronger legislation even if it may stop them doing things they admit to doing themselves. We do feel we can offer real world solutions to those drivers who through over, or under, confidence feel stressed on our busy roads.”

Sarah Sillars, IAM chief executive officer, said, “This report is a crucial barometer of what drivers are really thinking. It is all about seeing what issues and factors the public see as important in their lives, and using that information to influence their behaviour.

“Understanding the issues drivers see as important when it comes to road safety is essential for establishing how best to communicate with them and so in turn to achieve behaviour change, on both a local and national level.

“It is up to all of us now, armed with this information, to do something about it.”

For more information please click here.

 


 

Related news, events and information

Phone-disabling software should be used in government cars

16 March 2017 – Story from ABC news. The Australian federal government is being urged to lead by example when it comes to...

Driver distraction: an increasing factor in road crashes

23 March 2016 – Driver distraction has been a growing phenomenon in recent years and it is becoming a major contributing factor...

Seven-fold rise in drug-driving poses increased threat to firms

19 September 2017 – Story from Fleet News. According to a new report from the Department for Transport (DfT) some 1,442 motorists...

New Fit to Drive? report published

8 March 2016 – Story from PACTS. Alcohol is the biggest reported impairment to driving, but motorists may be taking to the...

IAM Roadsmart

28 April 2016 – IAM RoadSmart is the new name for the Institute of Advanced Motorists (IAM) . The change will unify the charity...

ICTTP 2016 Programme

20 July 2016 – The ICTTP2016 programme offers a large choice of presentations from academia, government and industry on road...

Young drivers don't see dangers of driving tired

17 December 2015 – A study has found that driverrs are more likely to get behind the wheel drowsy than drunk, despite it being...

Young Driver Focus 2018

31 October 2017 – Story from Road Safety GB. Young Driver Focus 2018 is once again being staged at the Royal Automobile Club in...

UK businesses are being left exposed by a lack of road safety policy

20 July 2017 – Story from Fleet World. The study by TomTom Telematics of UK companies whose employees drive for work purposes...