Home Menu Search

THINK! Biennial Survey

6 June 2016

While drink driving remains the key road safety issue that people think the government should address, the proportion who consider it to be dangerous and unacceptable has fallen.

This is one of the findings from the THINK! Biennial Survey, which explores attitudes towards driving, road safety and other road users, and measures awareness of, and attitudes towards, the THINK! brand.

While the vast majority of people agree that it is dangerous and unacceptable to drive when over the legal alcohol limit (or when unsure), the level of agreement has fallen in the 2015 survey. The decline in the numbers viewing it as unacceptable was driven by responses from 17-34 year old motorists.

85% of respondents ‘agreed completely’ that driving when over the limit is dangerous, down 4% from when the survey was last published in 2013.

51% of respondents named drink driving in their top three road safety issues for the government to address (down from 63% in 2013). Following that, 38% named speeding (same as 2013) and 32% named use of mobile phones (down from 37%). Drug driving fell to 20% this year, compared with 28% in 2013.

The survey says these reductions may be in part due to the inclusion of an additional option in the 2015 survey, ‘driving too fast for the conditions’, which was named in the top three by 18% of respondents.

Cycling safety continues to increase in importance (up to 15% from 10%) and is now seventh in the list of most important road safety issues behind drink driving, speeding, use of mobile phones, careless driving, drug driving and driving too fast for the conditions.

In line with cycling gaining in importance, the proportion saying they look out for cyclists in their mirrors at junctions has increased (up to 35% from 30%). More worryingly, however, the proportions saying they look out for motorcyclists (down to 21% from 30%) and pedestrians (down to 40% from 47%) has declined.

 

 

Related news, events and information

THINK! drink drive Christmas campaign results

20 April 2016 – The Government campaign, ButAlive, launched in December 2015, focussed on the danger of drinking a second drink...

Technology and social media bigger perceived threats than drink-driving, IAM finds

10 November 2015 – Story from the IAM. Motorists are now more worried about the dangers of distraction posed by technology and...

Drivers still think a couple of drinks are OK

17 December 2015 – The 2015 THINK! Christmas Drink Drive Campaign targets drivers who think it's OK to have a couple of drinks...

Blank title

17 December 2015 – The 2015 THINK! Christmas Drink Drive Campaign targets drivers who think it's OK to have a couple of drinks...

EASTT: School bus survey

18 September 2017 – International road safety charity, the Eastern Alliance for Safe and Sustainable Transport (EASST) has...

Analysis highlights rural drink drive problem

21 December 2015 – Story from Road Safety GB. The analysis has been compiled by Road Safety Analysis (RSA) to support the...

A decline in police enforcement is affecting road safety

22 June 2016 – Declines in the level of police enforcement of traffic offences are contributing to Europe's failure to cut the...

Biker Down training course

8 June 2017 – Story from the Road Safety Knowledge Centre The Biker Down course offers people the opportunity to train in...

Advice for Global Road Safety Week

24 March 2017 – In the context of the Fourth UN Global Road Safety Week , WHO has released Managing speed . The document...