Home Menu Search

TyreSafe 2019 Campaign

2 October 2019

Look Who’s Talking and the supporting strap-line Don’t Ignore Your Tyres highlight the core challenge that needs to be overcome to reduce the number of tyre-related incidents – behaviour change among motorists.

While it might sound like an elementary campaign title, feedback from TyreSafe partners, in conjunction with what TyreSafe team members also witness first-hand, underlines there is still a need for basic education of a significant proportion of drivers. There may be a section who consciously choose to ignore road safety messages but there is good reason to believe a far larger number would act on the advice if they were made aware of it.

This year TyreSafe’s campaign Look Who’s Talking covers all three key areas of routine tyre maintenance - ACT:

  • Air pressure
  • Condition
  • Tread depth 

The campaign seeks to encourage motorists to check their tyres at least once a month every month, and before long journeys.

For more information about the campaign please click here.

Related news, events and information

Tyre Safety Month

8 October 2018 – This month is annual Tyre Safety Month. Organised by TyreSafe, the campaign asks motorists 'when did you last...

Tyre Safety Resources available

24 July 2018 – TyreSafe's latest campaign reveals that it's the summer months when Britain's motorists are more likely to be...

TyreSafe launches summer campaign

18 July 2018 – RoadSafe partner TyreSafe has launched its new summer campaign, in addition to making its materials for...

Van drivers reminded that ‘Britain works on tyres’

14 August 2019 – Story from Road Safety GB. The tyre safety charity TyreSafe has launched a new campaign focusing on van tyre...

Britain works on tyres (but they need regular maintenance)

24 July 2019 – Story from Driving for Better Business. Tyres on vans and light commercial vehicles (LCVs) lead a hard life,...