Are you living with diabetes?
Can you help – are your drivers living with diabetes? Supporting safe road users, the Diabetes Safety Organisation is looking…
Read more
A toolkit outlining how community radio stations can help save lives by delivering important road safety messages has been developed, thanks to funding from The Road Safety Trust.
The toolkit, produced by Bristol-based BCfm Radio, followed a successful local advertising campaign delivered last year to residents and motorists in the West of England as part of a Trust-funded project. It aimed to test whether locally tailored, community-informed road safety messages broadcast through community radio could increase engagement and encourage safer road users and driving behaviours.
Messaging was developed with the support of focus groups, with participants invited to listen to a curated selection of road safety radio adverts from the UK and abroad and discuss which elements they found effective or ineffective, sharing ideas for new, locally targeted radio adverts.
