Drink a little, Risk a lot

July 23, 2025

THINK! relaunches its Drink a little, risk a Lot campaign to remind young drivers that even a small amount of alcohol before driving can have serious consequences.

Running from 24 July to 18 September, the campaign targets 17 – 24-year-old men, who are over-represented in drink drive casualties. It continues to challenge perceptions around impairment and personal limits by raising awareness that even a little alcohol before driving can risk your licence, your freedom – or even lives.

In 2022, an estimated 1,920 people were killed or seriously injured in collisions where drink driving was a factor. Young men are over-represented in drink drive casualties, yet are less likely than the general population to say that drink driving is risky.

The partner-led platform, THINK! 0%, continues to encourage drivers to always opt for 0% over an alcoholic drink if they’re getting behind the wheel.