Driver behaviour and speeding feature in new campaigns

March 23, 2026

New road safety campaigns – ‘Priority List’ and ‘Control or Speed’ have been launched in Northern Ireland to address two of the main causes of road deaths and serious injuries – driver behaviour and speeding.

The first campaign, ‘Priority List’ challenges the everyday choices drivers make that lead to collisions – inattention, driving too close, and momentary distractions. The campaign highlights how a split‑second decision to take a risk can end in tragedy.

The second, addresses excessive speed, which remains a major factor in deaths and serious injuries, particularly on rural roads where you are likely to encounter more difficulties. Despite the risks, many drivers believe they are in control when speeding. However, evidence shows that speed reduces reaction time, increases stopping distances, and leads to more severe outcomes. The message of this campaign, entitled ‘Control or Speed’, is simple: you can have control, or you can have speed – but you cannot have both.