Driver Fatigue Campaign

November 19, 2024

Road Safety Scotland launch their Driver Fatigue Campaign reminding drivers of the dangers of driving tired.

Driver fatigue causes hundreds of road collisions each year and roughly 50% more likely to result in death or serious injury. When drivers fall asleep, the police find no signs of braking, or any avoiding actions, so they tend to result in higher-speed collisions.

Fatigue is a contributory factor in 17% of all fatal collisions in Scotland; however, experts estimate the real figure is even higher, with up to 20 per cent of all collisions involving driver fatigue.

The campaign toolkit includes videos, social media messaging, myth busting information, and banners which can be used to support the campaign and raise awareness of driver fatigue.