“European Day Without a Road Death”: success for road safety awareness across Europe

November 8, 2016

Wednesday, 21 September 2016 was designated the first ‘European Day Without a Road Death, or EDWARD for short.

The initiative was launched by the European Traffic Police Network (TISPOL) and widely supported by the European Commission with a huge range of events and initiatives taking place across Europe.

EDWARD is part of a wider Commission programme aimed at halving road deaths and serious injuries in Europe by 2020. At the heart of the campaign is the truth that road safety concerns every single one of us.

As part of the campaign, private and public entities as well as civil society organisations across the EU were mobilised to contribute by sharing the EDWARD message on social media and making a pledge.

Wednesday 21st September proved to be a very successful awareness-raiser with its mission being to make the 21st September one day without death on Europe’s roads.

According to TISPOL’s statistics, on this day, there were 43 road deaths across 31 countries. This compares with 70 fatalities on the same day in 2015 and represents a reduction of almost 39 per cent. 19 countries recorded zero fatalities on 21st September, compared with 11 countries in 2015.

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