European-wide strategy for Motorcycling

MCIA is playing a leading role in urging all riders to consider enhancing their skills through advanced rider training. In the UK, the Elite Rider Hub makes it easy for motorcyclists to find expert training providers in their area.

Following the launch of the European-wide motorcycle industry road safety strategy, MCIA has joined ACEM. This helps to highlight the role the sector  is playing in encouraging riders not only to wear high-quality protective clothing but also commit to becoming the best and safest riders they can be.

Safety is a top priority for the motorcycle industry. ACEM recognises that further efforts are necessary to reduce road fatalities and serious injuries to meet the safety targets set by the European Union and United Nations for the current decade. To this purpose, our industry is committed not only to manufacturing safe and advanced vehicles or accessories, but to also lay the groundwork for the future through initiatives promoting connected mobility, high-quality training and strong cooperation with key stakeholders.

Manufacturers are already introducing advanced safety technologies – such as intelligent traction control, rider alert systems, and increasingly effective ABS braking systems – to support this effort.