Media Advocacy Toolkit is launched

In late 2015, GRSP launched its multi-section Advocacy Toolkit, to help in providing clear direction and strategic planning to advocacy campaigns. The toolkit, which is specifically tailored to advocacy on road safety policies and implementation, includes guidance on topics such as political mapping, strategic planning, campaign monitoring and evaluation and building an advocacy partnership.

Now to provide further assistance to organisations interested in conducting advocacy campaigns on road safety policies and implementation, GRSP in collaboration with the Global Health Advocacy Incubator at the Campaign for Tobacco Free Kids, has added a further nine tools that specifically focus on conducting a media advocacy campaign.

The new tools, which can be found on the GRSP Advocacy Resource Centre  include a comphrehensive overview document titled ‘Elements of a Media Advocay Campaign’, as well as a range of specific tools with tips, guidance and templates on topics such as developing a media advocacy action plan, selecting target audiences and messengers, developing key messages and specific tips on executing media advocacy tactics such as press conferences, radio and tv talkshows, opinion editorials and digital media advocacy.