Yell links up with RoSPA to focus on road safety

Yell, the directories business, is taking steps to keep its people safe when they are driving for work by linking up with the Royal Society for the Prevention of Accidents (RoSPA) to manage occupational road risk.

Yell has undergone a RoSPA managing occupational road risk (MORR) review, and is now launching a three-year programme of driver assessment, training and education for 1,700 of its UK employees who drive on company business.

For the first stage of the programme, those who drive as part of their job will take a RoSPA Driver Profiler assessment. Driver Profiler, an online psychometric risk assessment, establishes which training interventions are most appropriate for individual drivers, helping Yell move away from a blanket approach to driver training.

Depending on the result of the assessment, drivers will then take part in either an e-learning interactive online training session or have individual in-vehicle driver development training.

Kevin Clinton, RoSPA head of road safety, said: “When interventions such as driver assessment and training are part of a firm’s overarching MORR system, that organisation is well on its way to seeing the benefits that come from taking road safety seriously.”