Michelin becomes 50th business champion as it adopts zero crash aim

Michelin is the 50th organisation to become a business champion as part of the government-backed Driving for Better Business campaign. As a business champion, Michelin will help promote at-work driving safety initiatives to other public and private sector fleets.

Michelin achieved the status by cutting its road crash rate by more than 50% in the last five years, and setting a zero incident target. The tyre manufacturer says improving safety has helped reduce accident damage costs by 46%. It has also seen significant savings on indirect costs, such as vehicle hire and driver time.

You can learn more about how Michelin have achieved this in its case study.

Michelin’s success was announced at the 2010 MPG Marathon.