Home Menu Search

Celebrity support for RoadSafe for Parents

3 February 2011

 RoadSafe’s new campaign – RoadSafe for Parents – reminds mums and dads of their unique ability to keep young drivers safe.

The campaign has the backing of celebrities including Phillip Schofield and Fearne Cotton. All agree that getting your driving licence is one of the most exciting but risky experiences of young adulthood.

In 2009, 45,701 drivers aged 17-24 were involved in accidents reported to the police. More than half were casualties, and of those 564 died. That is more than ten every week.

Passing the driving test does not guarantee safety. The test measures a driver’s ability to handle the car and read the road. It cannot guarantee the same level of experience and risk awareness that helps more established drivers avoid accidents.

Read the RoadSafe for Parents press release.

Read the latest young driver road accident statistics from the Department for Transport.
 

Related news, events and information

RoadSafe for Parents

27 January 2011 – RoadSafe for Parents is a new campaign. Its aim is to remind parents of the role they have in influencing young...

New survey again shows how poorly young drivers are prepared for the road

17 February 2012 – A new survey by ingenie®, the car insurance brand for young drivers, has uncovered the true extent to which...

Ask your children for criticism this Christmas

17 December 2010 – Encouraging children to assess your skill and behaviour behind the wheel may sound like asking for trouble, but...

Ford 'Driving Skills for Life' takes off

16 October 2013 – Story from Newspress. Ford's free young driver training programme 'Driving Skills for Life', was launched in...

Ford announces new nationwide training for young drivers

25 June 2013 – Ford has announced the introduction of its globally successful Ford Driving Skills for Life programme in the...

New call for better eyesight testing

7 August 2013 – Regular eye tests for drivers could cut the number of casualties on UK roads by almost 3,000. Sky News reports...

Smartphone apps creating more distraction

26 April 2012 – Recent survey findings from RoadSafe partner ingenie®, the car insurance brand for young drivers, reveal...

New Guides from Good Egg

10 March 2014 – The Good Egg Driver Campaign has launched a new UK programme to boost safe driving among 17's-24's, spearheaded...

Driving for Better Business campaign aims to cut work related injury rates on UK roads

24 July 2007 – Choosing ESC is a simple and vital step for business, says RoadSafe. RoadSafe has unveiled the latest...