ISA – Preferences and Incentives

Given the burden of injury, economic, environmental and social consequences associated with speeding, reducing road traffic speed remains a major priority. Intelligent speed adaptation (ISA) is a promising but controversial new in-vehicle system that provides drivers with support on the speed-control task. In order to model potential system uptake, this paper now available on the Road Safety Knowledge Centre explores drivers’ preferences for two different types of ISA given a number of alternative fiscal incentives and non-fiscal measures, using a stated preference approach.