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A drink drive TV commercial produced by Road Safety Scotland veers away from the use of loss of life and injury – instead focusing on financial and lifestyle consequences.
Figures produced by DfT estimate that drink driving was responsible for about 50 deaths and 230 serious injuries in Scotland during 2003. ACPO’s Road Policing Standing Committee is keen to see the drink-drive limit reduced and more powers given to police to tackle the issue.
Summer and the festive season are key times for drink driving and the new commercial broke on 12 June to coincide with the World Cup. Supporting materials with a football theme have also been circulated throughout Scotland.
