New Approaches to Rural Roads

LARSOA reports on new approach to safety on rural roads was launched last week by Norfolk County Council at the start of a three-year £1.5m national demonstration project.

Measures to be trialled in an area of north-east Norfolk include:

• A new green de-restriction sign to warn drivers they are entering the minor road network
• Half-metre run-off strips at key points on fast ‘A’ roads
• Chasing chevrons on tight bends
• The removal or guarding of some trees and clearance of undergrowth
• Cutting sign clutter and enhancing the village environment
• Short, sharp village speed campaigns
• Targeting of motorcyclists, young and older drivers.

Three other counties – Devon, Lincolnshire and Northamptonshire – have also been selected for the government funded demonstration project.

The project encourages the councils to explore innovative ways of improving safety on all types of country road – from fast and busy A and B roads to quiet lanes and byways.