New Take the Bus campaign encourages older people to make the most of free bus travel.

The new ‘Take the Bus’ campaign is targeting people aged 66 and above, and disabled people who are eligible for a concessionary pass, to encourage them to use the free bus travel available.

The campaign reminds passholders of the benefits of using bus travel, including staying active, visiting new places, taking up hobbies and seeing friends and family – while saving money on travel. The new adverts encourage pass holders to ‘Take the Bus’, with posters and social media assets made available for local authorities, bus companies and others to customise, co-brand and use in their area.

Thanks to the free bus fare scheme, concessionary pass holders around the country can access great days out for free. People can leave the car at home and grab one of Stagecoach’s frequent ‘triangle’ routes to Canterbury, Whitstable and Herne Bay, or hop on the Coastliner 840 from Leeds to Whitby, voted England’s most scenic bus route for its incredible views across the North York Moors National Park.