New Vehicle Safety Systems Report highlights the importance of ADAS

14 December 2023

This report highlights a worrying lack of knowledge about the latest vehicle technology, which has the potential to prevent crashes and save thousands of lives if introduced in all new vehicles. The research provides an understanding of drivers’ awareness of ADAS, how it works and which features they consider to be most desirable. 

The Vehicle Safety Systems and the Future of Driving report by Brake and AXA UK highlights a worrying lack of knowledge about the latest vehicle technology, which has the potential to prevent crashes and save thousands of lives if introduced in all new vehicles.

The report highlights that more than 30,000 people are killed or seriously injured on UK roads every year, and most crashes include human error as at least one of the causes. It’s clear that advanced vehicle technology, which we know can help prevent crashes, can play a significant role in improving road safety and prevent a great number of families and communities from needless suffering.